An executive with a major senior housing and care referral company has jumped ship and come aboard a major home care provider. Katie Roper formerly was vice president of sales and marketing at Caring.com, one of the largest referral resources for senior care, including assisted living, independent living, memory care, in-home care, nursing homes and […]
Online reviews have become a go-to source for consumers when choosing businesses to frequent or trying certain products, and it is no different in the home care industry. Online ratings are increasingly important to the success of home care providers, and reviews should be taken seriously, Denise Graab, director of industry marketing at Caring.com, explained […]
Americans deciding where to spend their over-55 years shouldn’t choose a state based solely on the promise of sunny, warm weather. In fact, they should set their sights on the sometimes cold and gloomy Midwest. That’s because South Dakota is the best state in the country in which to grow old, according to a new […]
Think most seniors are lonely? Think again. A whopping 76% of American seniors never or rarely feel lonely or isolated, according to a poll commissioned by Caring.com, a senior care resource for family caregivers seeking information and support as they care for aging loved ones. In fact, only 6% say they have feelings of loneliness or […]
Home Health Care News will be observing the Thanksgiving holiday this Thursday and Friday, but we will return to our regular posting schedule on Nov. 30. In the meantime, HHCN would like to wish our readers a safe and enjoyable Thanksgiving. For now, here are a few happenings in the home health sector this week. […]
More people rely on home care agencies than in-home technology devices to facilitate aging in place. While the agencies might welcome the business, the situation might indicate the need for more innovative tech solutions and better marketing strategies, according to survey findings from third-party referral agent Caring.com. “I haven’t seen the iPhone of aging tech yet—the thing […]
When it comes to websites and prompting potential customers to take action after browsing the Internet, home health agencies might be making some significant mistakes that actually drive people away. But there are some tools that can be employed to quickly and easily convert a site into a lead-generating machine. A July survey conducted by […]
Nearly half of family caregivers spend more than $5,000 per year on caregiving, impacting their finances as well as current employment and future retirement plans, a new study shows. Of the 46% of family caregivers that spend more than $5,000 annually, 30% spend more than $10,000 each year, according to Caring.com’s latest “Usage and Attitudes” […]
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