The COVID-19 emergency has meant different things to different organizations. For home care giant ComForCare, it has meant pivoting to new ways of approaching recruitment and onboarding. Owned by New York-based private equity firm Riverside Company, ComForCare is a home care franchise organization that has over 200 independently owned and operated locations in the U.S. […]
ComForCare
One of the most surefire ways to maintain the caregiver-client relationship during the COVID-19 outbreak — without worrying about increased infection risk — is live-in care. Over the last few months, live-in care has allowed many individuals who need regular, hands-on care in the home to receive those supportive services without interruption. At the same […]
Best Life Brands names new CEO Best Life Brands — a holding company that owns the franchised home care providers ComForCare and At Your Side — has hired a new CEO. J.J. Sorrenti stepped into the role earlier this month and will oversee the strategic growth plans for all Best Life Brands. Those include ComForCare […]
As the coronavirus continues to spread across the U.S., one might assume the home-based care industry is booming, due to providers’ special ability to keep vulnerable senior populations safely at home. However, it seems the opposite is true: Many home health and home care providers have reported that business is down, due to factors like […]
Jiffy Lube, Motel 6, Great Clips and Culver’s. These are just a few of the U.S. franchise giants that Home Instead Senior Care outsold in 2018. That’s according to the latest Top 200+ ranking from Franchise Times, an annual compilation of top-selling franchises based on systemwide sales. Other home care franchises winning the sales game […]
Home care giant ComForCare has announced the creation of a new platform company to unify its brands. Going forward, Best Life Brands will encompass ComForCare, fellow home care franchise company At Your Side, senior placement organization CarePatrol and any future acquisitions. Owned by New York-based private equity firm Riverside Company, ComForCare operates on a franchise […]
In many ways, 2018 was a coming of age for the home care industry, as it steadily became recognized as a key part of the overall continuum of care due to its ability to keep older adults safely at home and out of the hospital. Among the biggest changes to home care in 2018: the […]
Earlier in December, international home care franchiser ComForCare announced plans to roll out a private-duty nursing program across its sprawling franchise network. The strategy is yet another example of the blurring of lines between home health and home care labels, ComForCare officials told Home Health Care News. “Most people want to try to put agencies […]
ComForCare on Wednesday announced a new business goal to roll out private-duty nursing across the entire franchise system of about 200 locations. The move fits into the company’s broader strategy. ComForCare CEO Steve Greenbaum recently outlined the Detroit-based home care franchiser’s plans to differentiate itself from industry competitors, mainly by refining a “suite of services” […]
It’s been nearly one year since Steve Greenbaum became CEO of ComForCare. In that time, he has zeroed in on differentiating ComForCare from competing home care franchise companies. As part of this effort, he is helping to build a platform of senior-focused franchise brands under ownership of private equity firm The Riverside Company. Greenbaum is […]
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