Right at Home announced Tuesday that Brian Petranick resigned from his long-held position as president and CEO.
At this point, it’s unclear if succession plans had already been in the works at Right at Home, a subsidiary of RiseMark and one of the largest home care franchise companies in the industry.
The in-home care provider hasn’t made an official announcement about who will assume the role of president and CEO, but Chief Operating Officer Margaret Haynes will take over Petranick’s day-to-day duties, according to a press release.
“Brian has played a critical role in shaping Right at Home into one of the most successful senior care brands in the industry,” Haynes said in a statement. “Having worked with us for more than 20 years, he helped Right at Home grow from a small, emerging brand to a thriving franchise with more than 650 territories across eight countries. We are so thankful for all he has contributed to our success, and we wish him nothing but the best in his next chapter.”
Petranick has been with Right at Home for 22 years. He first joined the company as senior vice president and COO. In 2010, the company named him president and CEO.
During his time at Right at Home, Petranick ushered in an era of new leadership, including the addition of Dawn Drazdys, the company’s chief marketing officer, among many others.
“As an organization, we’ve had to reinvent ourselves,” Petranick previously told Home Health Care News. “Adding to your leadership team is one element of reinventing yourself. It brings in new talent and an outside perspective. If you never bring new talent, ideas get stale and groupthink sets in. Bringing in new talent fuses different ideas and fuses people to challenge the status quo.”
Under his leadership, the Omaha, Nebraska-based Right at Home also added a number of corporate-owned locations to its network of franchise locations. These locations served as the testing ground for new technologies and operational models.
Petranick also championed the importance of data in home care, often citing the need to revamp how the company analyzes and acts on the information its caregivers collect.
“Over the last two years, we have added several software platforms,” he previously told HHCN. “We have built our own data lake, so to speak. We’re also partnering with some other companies. We brought in several technology people within the organization, as well as working with some high-end consulting groups to make sure we’re collecting the right data. We are very focused on becoming a data-driven organization.”
Despite these accomplishments, Petranick has navigated his fair share of challenges as well. Like most of his home care peers, for example, Right at Home faced caregiver shortages that only worsened amid the COVID-19 emergency.
More recently, Right at Home had begun to see a turnaround and was hopeful about the 2022 labor environment.
“We’re starting to see caregivers coming back. We’re starting to see the number of applications increasing broadly across the system,” Petranick said in November at the HHCN Home Care Conference. “We’re seeing some positive, we’ll call it, leading indicators. It looks like we’re starting to break this cycle.”
Transforming Right at Home into “a custom builder of aging in place” was also top of mind for Petranick. In the past, Right at Home has formed partnerships with companies such as TruBlue Total House Care to offer its clients home maintenance and safety modifications services.
“There are just opportunities there for us to engage our clients and families in a different manner and provide better experiences in the home, just beyond home care,” he said during an HHCN+ TALKS appearance in September. “We continue to explore that, look at that. We’ve made some progress on it, but it’s going to continue to be a focus of ours for the years ahead.”
For now, there has been no official announcement about what’s next for Petranick.
Right at Home was not available for comment.
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