Home Care Agencies Becoming ‘More Strategic’ on Sales, Marketing Fronts

Home care’s stock has continued to rise, as partners and payers increasingly acknowledge the value of non-medical support. But as home care providers increasingly solidify their role in the larger care continuum, they will need to beef up their sales and marketing efforts in order to truly capitalize on opportunities. At Griswold Home Care, this […]

Griswold Home Care Carving Out Major Role in VA Community Care Network

Diversifying revenue is a priority for many private-pay heavy home care owners. To do so, some are starting to turn toward newer opportunities like Medicare Advantage and hospital-at-home models. Others, however, are turning to a familiar but sometimes overlooked partner: the Department of Veterans Affairs (VA). The VA is the part of the federal government […]

Strength in Numbers: Home Care Executives Reveal 2021’s Most Important Partnerships

The old adage “there is strength in numbers” has stood the test of time because it’s largely true. To remain competitive and gain an edge over competitors, home care operators must form strategic partnerships with a wide variety of organizations. Common examples include collaborations with transportation companies like Uber (NYSE: UBER) and Lyft (Nasdaq: LYFT), […]

Senior Helpers Names Strategy Leader; Griswold Home Care Appoints CFO

Senior Helpers announces senior director of strategic programs Senior Helpers has named David Chandler its senior director of strategic programs. Maryland-based Senior Helpers is a home care franchise organization that operates across 44 states. The company — recently acquired by the investment arm of Advocate Aurora Health — has over 320 locations worldwide. In his […]

Griswold Using Home Care ‘Test Kitchens’ to Automate the Recruitment Process

Similar to some of its peers, Griswold Home Care is building its own “test kitchens” to experiment with new programs for clients and caregivers. The home care franchiser is doing so while simultaneously refocusing its related foundation. Blue Bell, Pennsylvania-based Griswold provides personal care services across 168 locations in 29 states. The franchiser also offers […]

Amedisys Adds New Board Member; UVMHN Tabs New President

Samuels joins the Amedisys board Amedisys Inc. (Nasdaq: AMED) has named Ivanetta Davis Samuels to its board of directors. She became officially active in her role on Dec. 15. “I am excited to welcome Ivanetta and her vast leadership experience to our Board of Directors,” Amedisys CEO and President Paul Kusserow said in a statement. […]

Business Is Booming, But Home Care Demand Is ‘Probably at a Midpoint’

The non-medical home care industry has slowly carved out an important position within the larger health care continuum over the past several years. It has done so thanks to the home care’s documented ability to improve health outcomes and cut costs. The COVID-19 pandemic has only solidified home care’s role, especially as caregivers continue to […]

Griswold Continues Building Out Leadership Team; NAHC, HCAOA Announce Board Additions

Griswold adds to leadership team, board Blue Bell, Pennsylvania-based Griswold Home Care has named Matt Ericksen director of sales and operations. In his new role, Ericksen will bring expertise in business development, compliance and recruitment to the team, according to the company. He was most recently the director of operations at BrightStar Care The Main […]

CareFinders Adds to Executive Team; Home Helpers Lands New Marketing Talent

CareFinders announces new leadership hires CareFinders Total Care has expanded its executive leadership team, naming Glenn Williams as the company’s new chief financial officer and Mary Morrisey-Gabriel as its new senior vice president of growth. Founded in 1995, Hackensack, New Jersey-based CareFinders provides home health care services to more than 8,500 patients throughout New Jersey, […]