How To Build Home Care Sales Teams That Generate Growth

To strategically grow, home care companies need to build out robust sales and business development teams. As demand for home care rises, sales teams are on the front lines of a very competitive private-pay marketplace. Oftentimes, the sales team is the linchpin between the caregiver, the client and a successful business. “One of the things […]

Care Advantage Acquires Nova Home Health Care, Delivers On 18th Acquisition Since 2018

Care Advantage announced Tuesday that it has acquired Nova Home Health Care. The acquisition expands Care Advantage’s Northern Virginia footprint — a market that CEO Tim Hanold believes is an important one for current and future growth. The financial terms of the deal were not disclosed. “Northern Virginia is one of the more populated areas […]

Elara Caring Adds Chief Development Officer; Care Advantage Names New SVP Of Operations

Elara Caring adds chief development officer Elara Caring has named Brent Nash as its chief development officer, a new executive role. Nash will be in charge of maximizing the company’s growth strategy. “At Elara, we’re utilizing a world-class value-based care model and cutting-edge technologies to scale the delivery of home-based care, improving outcomes for patients, […]

Future Leader: Jaron Clay, Vice President Of Integrations, Care Advantage

The Future Leaders Awards program is brought to you in partnership with Homecare Homebase. The program is designed to recognize up-and-coming industry members who are shaping the next decade of home health, hospice care, senior housing, skilled nursing, and behavioral health. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/. Jaron Clay, the vice president of […]

Home-Based Care Providers Break Down ‘Unintended Consequences’ Of CMS’ Proposed Medicaid Rule

A proposed rule from the U.S. Centers for Medicare & Medicaid Services (CMS) – which would require at least 80% of Medicaid reimbursement for home- and community-based services go toward worker compensation – received over 2,100 submissions during its public comment period. Many of the comments included gratitude and appreciation for CMS regarding its efforts […]

How Home Care Providers Establish Credibility With Managed Medicaid Plans

Home-based care providers — both big and small — are struggling at the negotiating table with Medicare Advantage (MA) plans. But they’re also struggling in negotiations with managed Medicaid plans. While MA plans and managed Medicaid plans operate a bit differently, providers are having similar issues with both. Proving value to health plan leaders is […]

7 Home Care Companies To Watch In 2023

The home care industry, so far, has had a relatively quiet 2023. Over the past few years, the home care space has been defined by ample private equity investment, aggressive provider roll-ups, exciting Medicare Advantage (MA) developments and innovative cross-continuum partnerships. There has been much less action this year, despite the continued focus on social […]

CMS Medicaid Proposals Offer Transparency And Accountability, But Compensation Provision Could Cap Business For Cash-Strapped Providers

On Thursday, the U.S. Centers for Medicare & Medicaid Services (CMS) proposed a new rule that would make major changes to the way that home care workers are compensated under Medicaid. While home-based care stakeholders recognize that the proposal could lead to some improvements, many are critical of what they view as a one-size-fits-all approach […]

How Arosa, Care Advantage Are Using ‘Gamification’ To Reduce Turnover

To solve some of home care’s more persistent challenges – such as retention – agencies have embraced out-of-the-box thinking. Specifically, they’ve turned to engagement platforms – or the “gamification” of the retention process. One of these companies is Care Advantage. A little over a year ago, Care Advantage launched a partnership with Care Heroes, a […]