Aetna Medicare CMO: Home-Based Care Now Critical Part of Health Care Ecosystem

When Aetna, a CVS Health company (NYSE: CVS), announced 2020 Medicare Advantage (MA) offerings, the company set out to go beyond simply offering its members a list of benefits. Instead, the company wanted to take a more holistic approach to health, stressing that individuals’ social and personal needs play key roles in keeping them healthy.  […]

Aetna Working with CareLinx to Provide In-Home Services to Members

So far, health plans have been relatively tight-lipped about their strategies for offering in-home services and supports to members under expanded Medicare Advantage (MA) policies. They now appear to be finding their voice. On Wednesday, Aetna Medicare publicly announced for the first time it has teamed up with CareLinx and its nationwide network of more […]

Aetna, Apple Roll Out New App to Track, Reward Healthy Behavior

Apple Inc. (Nasdaq: AAPL) and Aetna — a CVS Health (NYSE: CVS) company — are joining forces on a new app. It uses the Apple Watch to help Aetna members hit their well-being goals and avoid negative health outcomes. The app — christened “Attain” — is yet another example of an insurer pursuing a creative […]

CVS Health Launches Effort to Make MinuteClinics More Senior Friendly

Retail pharmacy chain CVS Health (NYSE: CVS) wants to provide care that is specifically tailored to older adults in its MinuteClinic locations. To do so, CVS Health is partnering with one of the top-ranked research universities in the United States and plans to draw on care principles developed through the Age-Friendly Health Systems initiative. CVS […]

How Amazon Could Take On Home Care

Amazon (NYSE: AMZN) is entering the health care market, and its momentum could carry the retail giant into the home care space. Watching Amazon’s actions and guessing at next steps has become a spectator sport, and as the home health care space is in the midst of a major consolidation period, industry players are looking […]