Yet another significant cut to home health payments has been proposed by the Centers for Medicare & Medicaid Services (CMS) for 2025. For providers, that means more pushback against cuts is in order, locally and in Washington, D.C. But it also means preparing for a world where Medicare fee-for-service is no longer a reliable backbone. […]
Top home health leaders maintain that they’re operating in a space filled with “tons of opportunity.” Payment uncertainty and other contemporary operating dynamics can muddy the waters, but there’s a way through those challenges, those leaders believe. “I’m going to sound delusional,” Pinnacle Home Care CEO Shane Donaldson told me on stage last week at […]
In order for the home-based care space to benefit from the demographic tailwinds coming its way, it needs to embrace emerging leaders who are bringing in fresh ideas. VNS Health, Andwell Health Partners and UVA Continuum Home Health are just a few of the companies that are throwing their support behind the next generation of […]
Well Care Health is divesting its personal home care division to Avid Health at Home. For Well Care Health, it’s an opportunity to capitalize off of the demand for its well-established home care footprint, while also focusing on a new strategic direction moving forward. “There’s a couple of drivers behind [the move],” Well Care Health […]
Medicare Advantage (MA) plans, collectively, were one of the home health industry’s clearest opponents over the last couple of years. Now, providers are making a distinction in their criticism of MA plans. They’re not all bad. Some are even good. “I think there’s going to be a real separation between the Medicare Advantage plans,” Well […]
After another poor proposed payment rule from the Centers for Medicare & Medicaid Services (CMS), home health leaders are trying to focus on the positive parts of the business they’ve chosen to be be a part of. Virtually none of those leaders believe anything positive is coming from the proposed payment rule itself, or from […]
To remain competitive in today’s post-acute care landscape, a number of previously one-dimensional companies have evolved into “one-stop shops,” or integrated businesses that offer an array of complementary services. Wilmington, North Carolina-based Well Care Health is the perfect example of that trend. Founded in 1987 by Tanya and Wayne Long, Well Care Health started out […]
As the health care industry continues to recognize the value of non-medical home care services, a growing number of providers are offering both medical and non-medical services. Agencies that offer the continuum of care can benefit from dividing their sales team by service, industry leaders say. Executives shared that view and other winning sales and […]
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